Evian has really grappled with advertising and it’s image over the past several years longing for mass appeal. It appears that Evian’s time to shine has come with the viral smash oft the “Evian Babies” rollerskating and dancing along with one of the original classic hip-hop tunes that shaped music. There was plenty of footage collected during the making of the spot as well as multiple creative iterations which can be viewed at the Evian Babies YouTube page here. A microsite was created in both English and French which can be explored here. The microsite highlights the commercial as well as Evian’s commitment to health, making a difference globally, line of products, and a chance to meet and greet with the roller babies on a personal basis.
It is really refreshing to see a new creative angle on bottled water, after all bottled water is under fire for health and environmental reasons. Although one may never see or find the Evian Live Young microsite, they are much more likely to stumble across the videos online. A true testament that great creativity can still cause viral sensations and heighten brand awareness. Not to mention rejuvionate and rehydrate a brand deprived of good marketing after all these years. Cheers Evian!
Source:
http://www.digitalbuzzblog.com/evians-live-young-campaign-is-a-viral-smash/
Saturday, July 18, 2009
The tiny little green line at the end of many emails "Do you really need to print this email?" is no longer enough to prevent us from printing tons of stuffs. It was time for a new viral message to be spread, and BBH Asia Pac came up with a smart idea to drive attention back: the USB chainsaw.
It was actually an amusing hoax. The idea is that everytime we hit the "CTRL + P" button on our keyboard we are actually activating the digital chainsaw to destroy trees. We print too much, and save too little. Make sure to download the chainsaw app on your computer which will play the horrible chainsaw sound effects whenever you press "CTRL + P" on our keyboard. Just a little gentle reminder the next time we print out those one-liner emails.
Source:
http://www.adverblog.com/archives/003949.htm
Acrossair are launching what might be the first Augmented Reality iPhone App. Called Nearest Tube, the iPhone app for 3GS uses the inbuilt GPS + Compass to bring an augmented reality experience to your iPhone to help you find the closest subway station entrance! It works when held flat by showing you lines and directions to the nearest station or hold up at chest height and watch it put live markers in-front of you to follow! Very cool.
Source:
http://www.digitalbuzzblog.com/new-york-subway-augmented-reality-iphone-app/
Tuesday, July 14, 2009
Doritos launched a new promotional campaign where the consumer must guess what the new flavor of the brand. The campaign was created by iD3 called initials, and shall be officially launched on 21 July. Consumers will have to try the new product, entering the campaign’s site and try to guess what the flavor and the chance to compete to win 20,000 pounds. The site also contains an interactive game that will give a series of awards for consumer electronics.
You can watch the campaign trailer or click here to check out the website.
Source:
http://www.digitalbuzzblog.com/doritos-id3-campaign/
Monday, July 13, 2009
Some of the social media presentations loose their punch with out the speaker actually talking you through it, but I’m sure you’ll all find every side valuable. Note: Some are a little basic while others are much more advanced so there is something for everyone here! (via eConsultancy)
Introduction to Social Media
What The F**K is Social Media?
Social Media
Branding 2.0 & Social Media
Social Media Strategy
Social Media Measurement
Social Media ROI
Social Media Optimization: An Easy Guide to Marketing and Promoting Your Blog
Social Media Relations
How Obama Won Using Digital and Social Media
So there it is, the Top 10 Social Media Presentations on SlideShare. Do you agree? If not, I’d love to hear what you think and or links to other great Social Media presentations online. Otherwise, hope you found this helpful!
Source:
http://www.digitalbuzzblog.com/the-top-10-social-media-presentations-online/
Thursday, July 9, 2009
Fanta (Coca-Cola Company) is about to launch a very innovative campaign on mobile across Europe at the end of January. Alongside the classic goodies (wallpapers, ringtones ...), and a game, the wap site will offer original applications too.
The most amazing one must be its virtual tennis. It is the world's first 3D augmented reality tennis game, in which two phones connect via bluetooth before playing a game of tennis, using a "court" printed from http://www.fanta.eu/. Players can then use their mobile devices as tennis racquets to hit a virtual ball whose movement is determined by the angle and position of the phone.
Source:
http://www.adverblog.com/archives/003689.htm
Intel Brazil created probably one of the the most original screensavers ever, take this video as an example of what is it about:
Source:
http://www.adverblog.com/archives/003702.htm
Sunday, July 5, 2009
Philips is convinced of the quality and power of it's own products, so it decide to take on any challenge for any of it's product in a new campaign called Philips Versus. Interesting twist is that the campaign is running almost fully on Twitter (@philips_vs).
Basic idea is that you tweet your (most crazy) idea about what a Philips product should take on, and the chosen idea wins the 21:9 Cinema TV and will be produced. To give some inspiration, a couple of ideas are already produced by responsible agency Tribal DDB, as you can see on the supporting campaign website.
Source:
http://www.adverblog.com/archives/003927.htm
Here in Italy Coca-Cola Light has launched a karaoke website which invites women to sing a Duffy song in front of a webcam in order to share it with the world.
Even if my very first reaction was pretty negative, I think the project is based on a good idea which simply doesn't fit Coke. What I mean is that while I was watching the videos my mind went to more epical tracks like for example We Are The World or Bohemian Rapsody. So the website makes you want to sing (or at least try to) in front of a webcam and has a good viral potential, but Duffy's song doesn't fit. Imagine the same karaoke idea applied to the promotion of a new album by Madonna, Robbie Williams or, even better, to drive some energy back to a record label.
The agency is Scholz & Volkmer.
Source:
http://www.adverblog.com/archives/003934.htm
This is the oddest thing Volvo has ever made - a free flash game of its new upcoming S60 concept car. No, this isn't just a race car game but a very good simulation of how the car will drive; very GTRish!
Don't be surprised if you suck at the game, as any simulation type game requires a lot of practice, but the fact that it's in a flash form doesn't give the feel of a serious simulation even though it is at first.
Not only is the car real, so are the tracks with the "Eco Drive Arena" in Gothenburg, Sweden, and the Chayka race track in Kiew, Ukraine. Typical game modes include competing against computer AI and best lap-times against yourself or better, against players from around the world through internet multiplayer.
There seems to be a shift in trend with a surge of simulators from fancy car makers such as Mercedes and BMW. These car manufacturers are aiming at attracting fat around the middle and definitely fat in the wallet kind of men, by offering these games free and install free in the form of flash games. A nice way to market their product and give a free trial!
other similar games by companies
http://www.volvocars.com/intl/All-Cars-MY09/conceptcars/Pages/S60concept.aspx
http://www.bmw.com/com/en/newvehicles/mseries/m3coupe/2007/experience/game/content.html
http://flashgamesite.com/play1205game.html
Source:
http://www.techtree.com/India/Guides/Freeware_Five/551-103949-584-5.html
