Fanta (Coca-Cola Company) is about to launch a very innovative campaign on mobile across Europe at the end of January. Alongside the classic goodies (wallpapers, ringtones ...), and a game, the wap site will offer original applications too.

The most amazing one must be its virtual tennis. It is the world's first 3D augmented reality tennis game, in which two phones connect via bluetooth before playing a game of tennis, using a "court" printed from http://www.fanta.eu/. Players can then use their mobile devices as tennis racquets to hit a virtual ball whose movement is determined by the angle and position of the phone.



Source:
http://www.adverblog.com/archives/003689.htm