Prius iPhone App Controls Times Square!

This video shows off the new Prius iPhone Campaign where users can download an app, create drawings on the fly and add content live to the massive screens in Times Square. There have been similar campaigns created with bluetooth, but nothing of this scale, location or prominence.
The iPhone App has 4 different modes, with the most interesting being this one! It’s been live in Times Square over the last few days! (via Ogilvy Blog) Created by Saatchi & Saatch LA.

Source:
http://www.digitalbuzzblog.com/prius-iphone-app-controls-times-square/

AR going public! Burger King: BK Dollar Menu Banner

No printing is necessary to activate Burger King's new augmented reality banner created out of Crispin Porter + Bogusky and showcasing the fast food giant's Value menu. Viewers can hold up any old dollar bill to their web ams and get a taste of what the greenback can buy. They can also use their faces to make like The King.

Source:
http://creativity-online.com/news/burger-king-bk-dollar-menu-banner/140052

I killed a friend

13eme rue is a French Tv channel specialized in thriller, action and supense. They just launched a provocative site which, for information and warning, is rated 16+.
You start by hiring a professional killer (I suggest Monika or Oliver...) to kill one of your friend ...

You give details and a picture of your target, and one of yourself. You will then be able to watch the violent execution, as the site allows a movie personalization, via a 3D integration of the picture.
Your victim receive a mail with a link to the site, and after he has watched the video, he is invited to investigate who is behind this crime, and can possibly release a new sequence.

The send-to a-friend as well as the picture upload mechanisms are far from new, but it proves that when it is well executed it can still work. The atmosphere and the topic are sinister and immoral, and I understand it can hurt some people's feelings. Nevertheless it is consistent with the positionning of 13eme rue, and it makes no doubt it will spread among its potential target.
BETC EURO RSCG is responsible for this mass murder.

Source: http://www.adverblog.com/archives/004104.htm

Droid Does: iPhone Killer Pre-Launch Viral

This is an interesting way to launch what Google, Motorola & Verizon are hoping to be the iPhone Killer. A home made animation (with an ‘ok’ sound track) that clearly ticks off all the things that an iPhone Doesn’t do, before ending with a weird digital static transition & web address.

It’s a massive stab at the current iPhone. But it’s all true. All things you wish the iPhone did.
It then takes you to a registration page with no more information. This video has cranked up more than 600,000 views on YouTube since it’s launch 3 days ago. The Verizon seeders are doing an amazing job! And it’s even got me interested to see what’s coming. It’s been rumored for a while, but this is the first material to come out for the phone.

This is what my alert confirmation email says: “You don’t need a smartphone, you need a supergenius in your pocket. A phone that listens better than the person on the other end of the call. Apps of every shape and size. Emails that let you know what they are before you read them. The greatest web experience on a phone. All working together to get things done. You know there’s no phone like that. And it ticks you off. But there will be. Droid is coming.”

I guess we’ll hear something more in the coming weeks on the new Droid Phone. But the campaign is pretty bold to start, so it will be interesting to see what they do with the real launch and ongoing advertising… Attack the iPhone or establish superiority? I’m now betting on both!

Hope it lives upto its expectations

Source:
http://www.digitalbuzzblog.com/droid-does-iphone-killer-pre-launch-viral/

To all the Twitter Fans

What would you get if mixed twitter with google maps and added a lot of Trend to It!!!
http://trendsmap.com/

Check it out just to see the simplicity with which you can know what the world is tweeting about in REAL TIME! Also check the search feature which is just awesome and i guess helps you get to your destination faster!

Leave behind comments if you like it

Yahoo invites people to create and personalise Yahoo yodels

This might be one of the coolest campaigns by a portal ever. Especially when its promoting itself. Yahoo has invited people to create and personalise Yahoo yodel. According to Yahoo, people can create and submit their own yodel till November 8, 2009 at YodelStudio.Yahoo.com. In addition, Yahoo is also hosting a live recording event on October 14, 2009 in Mumbai, with celebrities and musical artists to coach yodellers. The company has already organised similar events in New York City and London.

The classic Yahoo yodel was created by Wylie Gustafson and aired at the end of Yahoo’s first television commercial in May 1996. The initiative is part of Yahoo’s global ‘It's You’ brand campaign launched in September 2009.

“Based on the number of times an entry is viewed, top yodels will 'go gold,' and one submission in US, UK and India will each ‘go platinum’,” Yahoo has said, adding, “Winners will be announced during the week of November 16, 2009 and will have a chance to be featured on the Yahoo homepage and incorporated into Yahoo’s new global advertising campaign.”

Yahoo has further said that it will make donations up to $100,000 in US, £15000 in UK and $6,300 in India. For instance, for every participant recording a yodel at the Mumbai event, Yahoo will donate Rs 100 to India's Child Relief and You (CRY) organization.

Source:
http://www.alootechie.com/content/yahoo-invites-people-create-and-personalise-yahoo-yodels

Priority Mail Virtual Box Simulator

With great technology comes great Responsibility to put it to proper use. When Augmented Reality hit the Media, everyone wanted to do something new on it. Many have successfully accomplished it too but many have failed to leave a mark behind. The most important thing is to make it a utility that helps us in ways no one has ever thought about.

This is where Priority Mail Virtual Box Simulator leads in a simple and effective way. Using the technology they created an app that help us to decide the size of the mail package by virtually comparing it to a 3D Model. Have a look at the video to understand it better.