This might be one of the coolest campaigns by a portal ever. Especially when its promoting itself. Yahoo has invited people to create and personalise Yahoo yodel. According to Yahoo, people can create and submit their own yodel till November 8, 2009 at YodelStudio.Yahoo.com. In addition, Yahoo is also hosting a live recording event on October 14, 2009 in Mumbai, with celebrities and musical artists to coach yodellers. The company has already organised similar events in New York City and London.

The classic Yahoo yodel was created by Wylie Gustafson and aired at the end of Yahoo’s first television commercial in May 1996. The initiative is part of Yahoo’s global ‘It's You’ brand campaign launched in September 2009.

“Based on the number of times an entry is viewed, top yodels will 'go gold,' and one submission in US, UK and India will each ‘go platinum’,” Yahoo has said, adding, “Winners will be announced during the week of November 16, 2009 and will have a chance to be featured on the Yahoo homepage and incorporated into Yahoo’s new global advertising campaign.”

Yahoo has further said that it will make donations up to $100,000 in US, £15000 in UK and $6,300 in India. For instance, for every participant recording a yodel at the Mumbai event, Yahoo will donate Rs 100 to India's Child Relief and You (CRY) organization.

Source:
http://www.alootechie.com/content/yahoo-invites-people-create-and-personalise-yahoo-yodels