Dutch agency Novocortex recently launched a pretty cool viral and iPhone app game bundle called “Enless Racing” for an insurance company called Vrijverzekerd to promote their point of difference in the market of repaying the purchase price of the car in an accident. The app lets you build an endless race track with multiple iPhones, connected by blue-tooth from which you can drive the cars from phone to phone! I think this is a great little campaign bundle, you’re giving away a cool, free, branded iPhone app to anyone that wants it and combining it with a pretty catchy viral video to kick it off was a great ploy. It’s has almost 200,000 views on youtube in it’s first month.
Source:
http://www.digitalbuzzblog.com/iphone-app-game-viral-for-insurance-campaign-for-vrijverzekerd/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+DigitalBuzzBlog+%28Digital+Buzz+Blog%29
Wednesday, November 18, 2009
Friday, November 13, 2009
Toyota Australia is promoting their hybrid synergy drive engine with “Better Together”, a television commercial featuring two men who handle an office job with four hands, demonstrating the benefits of combining petrol and electric combustion technologies.
Better Together, shot in one take, is the end result of ten days of choreography training with two dancers. They were able to rehearse long enough to get the sequence correct and timed perfectly to fit into 55 seconds, just right for a 60 second commercial.
Source:
http://theinspirationroom.com/daily/2009/toyota-better-together/
Thursday, November 12, 2009
Promo on Gamer Site Lets Fans Zap Zombies While Getting First Look at Latest Capcom Hit Franchise
Killing zombies from the comfort of your home has never been so easy. An online video-game trailer debuting today for Capcom's "Resident Evil" franchise brings zombie-blasting right onto the web page.
http://www.gametrailers.com/video/experience-the-darkside/57808
Wednesday, November 11, 2009
With Designers always working at the last minute or even smart ones who like to let the Comp do the work here's a collection of 70 Best Photoshop Actions . Hope it helps.
The compilation consist of 70 of the best Photoshop actions collected from all around the web from photo effects to actions for even creating photo borders, An essential design resource for all designers weather your an expert or an beginner.
Photoshop actions consist of a series of menu commands such as i.e. filters, image adjustments etc which can be recorded and played back this process is called a Photoshop action. Photoshop actions are perfect for novices to Photoshop simply because it allows you to apply multiple different photo effects to an image within a few seconds without having knowledge about the ins and outs of Photoshop.
Source:
http://creativenerds.co.uk/freebies/70-of-the-best-photoshop-actions-for-enhancing-photos/
Barcodes grace almost every product for sale. Given how much package real estate they command, why shouldn't they look cool?
Since 2005, D-Barcode has been creating custom barcodes for a mostly Japanese clientele. They've even begun selling their wares to anyone who wants to license them, starting at $1,500 for the design, and $200 a year for licensing. A custom or exclusive use code will run upwards of $4,000--but given that companies spend millions on designing a single package, why don't we see more detailed thinking like this? Middle managers spend weeks arguing about kerning--it'd be better if they spent more time rethinking every inch of such highly prized real estate.
Source:
http://www.fastcompany.com/blog/cliff-kuang/design-innovation/japan-even-barcodes-are-well-designed
