Crispin Porter + Bogusky have just launched the new Coke Zero Social Facial Profiler in an engaging campaign to promote Coke Zero’s likeness to the classic version’s taste! It’s a pretty ingenious app and allows you to sync with Facebook Connect to trawl facebook for similar faces to you using a version of a law enforcement type facial recognition software. Then to help the app’s AI, users can vote on the accuracy to build the intelligence of the app ongoing. A great way to serve up a branded digital experience. Click here to check out the website.
Source:
http://www.digitalbuzzblog.com/coke-zero-social-facial-profiler/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+DigitalBuzzBlog+%28Digital+Buzz+Blog%29
