Pepsi launched the Refresh project, a grants scheme providing millions of dollars to fund good ideas, big and small, that make the world a better place. Pepsi has up to $1.3 million in Refresh grants to give out every month, ranging from $5000 through to $250,000. The social investment campaign, online at www.refresheverything.com, is being presented as Pepsi’s alternative to spending on television advertising at the SuperBowl this year.

Pepsi is collaborating with Hulu and Ford to tie the Refresh Project with an online reality show ‘If I Can Dream‘. The show, launched by 19 Entertainment, the owner and creator of American Idol, will follow five would be stars living in a Hollywood house as they try to make their way into the Los Angeles entertainment industry.

Source:
http://theinspirationroom.com/daily/2010/the-pepsi-refresh-project/#more-39145