iSpy Levi’s Twitter Campaign Case Study

It’s the iSpy Levi’s Twitter Campaign Case Study from their innovative social play earlier this year. Levi’s sent out hand selected people in their signature jeans across Australia and New Zealand while clues were released through twitter as to their whereabouts, after following clues through out the day, all you had to do was ask the person if they were wearing Levi’s… if you were right, they dropped their pants and gave you the jeans on the spot! Very cool.

Source:
http://www.digitalbuzzblog.com/ispy-levis-twitter-campaign-case-study/

Philips vs Twitter

Philips is convinced of the quality and power of it's own products, so it decide to take on any challenge for any of it's product in a new campaign called Philips Versus. Interesting twist is that the campaign is running almost fully on Twitter (@philips_vs).



Basic idea is that you tweet your (most crazy) idea about what a Philips product should take on, and the chosen idea wins the 21:9 Cinema TV and will be produced. To give some inspiration, a couple of ideas are already produced by responsible agency Tribal DDB, as you can see on the supporting campaign website.

Source:
http://www.adverblog.com/archives/003927.htm