The Great Schlep

Elderly Jewish voters are a crucial voting block in Florida. In 2008, this group was beginning to lean towards John McCain. Droga5 targeted this group in a way they couldn’t refuse: by encouraging their pro-Obama grandchildren to visit and talk to them about Obama. Droga5 spread the word with a viral video featuring comedienne Sarah Silverman and a website that united, educated and inspired a younger generation to do their part. Millions viewed the video, 26,000 members united online and thousands of media outlets covered The Great Schlep. It was the first time in twelve years a democratic nominee won Florida.

Toyota Better Together

Toyota Australia is promoting their hybrid synergy drive engine with “Better Together”, a television commercial featuring two men who handle an office job with four hands, demonstrating the benefits of combining petrol and electric combustion technologies.

Better Together, shot in one take, is the end result of ten days of choreography training with two dancers. They were able to rehearse long enough to get the sequence correct and timed perfectly to fit into 55 seconds, just right for a 60 second commercial.

Source:
http://theinspirationroom.com/daily/2009/toyota-better-together/

I killed a friend

13eme rue is a French Tv channel specialized in thriller, action and supense. They just launched a provocative site which, for information and warning, is rated 16+.
You start by hiring a professional killer (I suggest Monika or Oliver...) to kill one of your friend ...

You give details and a picture of your target, and one of yourself. You will then be able to watch the violent execution, as the site allows a movie personalization, via a 3D integration of the picture.
Your victim receive a mail with a link to the site, and after he has watched the video, he is invited to investigate who is behind this crime, and can possibly release a new sequence.

The send-to a-friend as well as the picture upload mechanisms are far from new, but it proves that when it is well executed it can still work. The atmosphere and the topic are sinister and immoral, and I understand it can hurt some people's feelings. Nevertheless it is consistent with the positionning of 13eme rue, and it makes no doubt it will spread among its potential target.
BETC EURO RSCG is responsible for this mass murder.

Source: http://www.adverblog.com/archives/004104.htm