AR going public! Burger King: BK Dollar Menu Banner

No printing is necessary to activate Burger King's new augmented reality banner created out of Crispin Porter + Bogusky and showcasing the fast food giant's Value menu. Viewers can hold up any old dollar bill to their web ams and get a taste of what the greenback can buy. They can also use their faces to make like The King.

Source:
http://creativity-online.com/news/burger-king-bk-dollar-menu-banner/140052

Priority Mail Virtual Box Simulator

With great technology comes great Responsibility to put it to proper use. When Augmented Reality hit the Media, everyone wanted to do something new on it. Many have successfully accomplished it too but many have failed to leave a mark behind. The most important thing is to make it a utility that helps us in ways no one has ever thought about.

This is where Priority Mail Virtual Box Simulator leads in a simple and effective way. Using the technology they created an app that help us to decide the size of the mail package by virtually comparing it to a 3D Model. Have a look at the video to understand it better.

Fanta plays with great mobile applications

Fanta (Coca-Cola Company) is about to launch a very innovative campaign on mobile across Europe at the end of January. Alongside the classic goodies (wallpapers, ringtones ...), and a game, the wap site will offer original applications too.

The most amazing one must be its virtual tennis. It is the world's first 3D augmented reality tennis game, in which two phones connect via bluetooth before playing a game of tennis, using a "court" printed from http://www.fanta.eu/. Players can then use their mobile devices as tennis racquets to hit a virtual ball whose movement is determined by the angle and position of the phone.



Source:
http://www.adverblog.com/archives/003689.htm