The World's Biggest Signpost

The World's Biggest Signpost from adghost on Vimeo.

To Promote Nokia's Maps feature and to make a presence in the already cluttered market of Navigation Guiding Products, NOKIA came up with a very simple IDEA. The World's Biggest Signpost digitally guiding you to your destination.
A 50 meter tall interactive structure that points out people’s favourite locations all around the world. You could submit your location either trough your phone or by dropping a pin on the Good Things map, and within moments the 60 ton structure turned and pointed out the direction and distance to your location. Brilliant!

Lynx Effect: Mobile Apps

BBH London has released a series of funny mobile apps as part of the Lynx “Get In There” Campaign. The first one, shown above is called “Say Cheese” and the mobile app lets you take a photo but automatically show an alternate pic of your choice after the photo is taken.
Below are two other app demos, “Spin The Bottle” where you can actually fix who you’d like it to land on and another mobile app called “Perfect Man Revealed” where ladies can fill out the key attributes they’d like in a man, from which the app then scans a database of relevant people only to find you!





Source:
http://www.digitalbuzzblog.com/lynx-effect-mobile-apps/

Nike (RED): Lace Up Save Lives

In support of Nike and (RED)™’s partnership they launched a new campaign called: “Lace Up Save Lives” approach to fight HIV/ AIDS in Africa. Crossing the boundary between the different sports, a more representative group of world class athletes teamed up to raise awareness on the AIDS.
Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano, Fabio Cannavaro, Maria Sharapova and Kobe Bryant using the laces on their feet, hands and as a ball in the movie and want to encourage fans around the globe to join the Lace Up Save Lives.



Source:
http://www.digitalbuzzblog.com/nike-red-lace-up-save-lives/

There's no I in Swedish Armed Forces.

In DDB Stockholm's latest iteration of the Swedish Armed Forces online challenge, would-be soldiers are put to test on their teamwork. The agency worked with ACNE to create a multiplatform challenge in which you are connected to three other players. Success depends not just on your own brains and hand-eye-coordination, but how you put those skills to work as part of a team.

Newspaper 2.0!

With the arrival of iPad, Kindle and many such Portable tablets/Netbooks in the market, is this the future of the Newspaper. The New York Times brings to you Times Reader 2.0 recreating the newspaper experience. Which means you'll discover great articles that lead to more knowledge, insight and enlightenment.

Whether you're using Windows, a Mac or Linux, in less than a minute, you get everything you'd expect from The Times in print, delivered straight to your computer.



Once you download that day's New York Times, you're good to go. It's all in your computer. No wireless or Internet connection needed.

Is this the future of Newspaper? Check out their site here

The Pepsi Refresh Project

Pepsi launched the Refresh project, a grants scheme providing millions of dollars to fund good ideas, big and small, that make the world a better place. Pepsi has up to $1.3 million in Refresh grants to give out every month, ranging from $5000 through to $250,000. The social investment campaign, online at www.refresheverything.com, is being presented as Pepsi’s alternative to spending on television advertising at the SuperBowl this year.

Pepsi is collaborating with Hulu and Ford to tie the Refresh Project with an online reality show ‘If I Can Dream‘. The show, launched by 19 Entertainment, the owner and creator of American Idol, will follow five would be stars living in a Hollywood house as they try to make their way into the Los Angeles entertainment industry.

Source:
http://theinspirationroom.com/daily/2010/the-pepsi-refresh-project/#more-39145

Goo Mania - Celebrating the start of Creme Egg season

Cadbury Cadbury Creme Eggs has turned a gala premiere for Vertigoo into goo mayhem to celebrate the start of Creme Egg season. Creme Eggs are the best-selling confectionery item between New Year’s Day and Easter in the UK, with annual sales in excess of 200 million items and a brand value of approximately £45 million.

View the site here

Check out all the videos at http://www.youtube.com/user/CremeEggGooTube